top of page
c7fd2f7a-2494-42df-9fba-4c39905d9fc9.jpeg

About me

Hey there, I'm Nath!

For the past three years, I've been immersed in the world of UX Design, creating digital experiences for a diverse range of industries.

My journey began in Vancouver, Canada, a vibrant center for technology, where I was working as a Marketing and Sales Coordinator for a photography studio. While there, I had the opportunity to contribute to the development of their website, which sparked my passion for design.

 Over time, I developed a deep interest in design and technology as tools to create not just beautiful interfaces — but meaningful, goal-driven digital experiences.

After transitioning into UX through hands-on education and projects, I started working with Novaluce, a creative agency that offers website design, branding, and CRM solutions. From leading rebrands to streamlining lead generation through automation, I’ve worked at the intersection of strategy, design, and performance.

 

 Now I'm a Product Designer and digital strategist. I bring a multidisciplinary approach to solving problems, combining design, business insight, and real-world experience to help businesses grow with clarity and purpose.

 What I Bring to the Table

  • UX Design Grounded in Business: I always align user needs with marketing goals;

  • Digital Strategy & CRM Expertise: I've developed skills working with SaaS, automation, funnels, lead generation, and more;

  • International Perspective: Experienced in both Latin American and North American markets;

  • Marketing-Driven Thinking: Focused on what moves the needle — conversions, leads, sales;

  • Entrepreneurial Spirit: I don’t wait for opportunities — I build them.

If you’re looking for someone who can merge strategy, design, and growth, let’s talk.

Overview

Education

 

The Interaction Design Foundation

  • AI for Designers, 2025

 

PUCRS

  • MBA in E-commerce and Digital Business, 2025

 

Brainstation

  • Certificate in Digital Marketing, 2023

  • Certificate in UX Design, 2023

  • Diploma in UX Design, 2023

 

Greystone College

  • Diploma in International Business Management, 2022

 

Pontifical Catholic University of Minas Gerais

  • Bachelor's in International Relations, 2021

Experience

NovaLuce Agency

  • Product Designer, Sep 2023 - Present

 

mHealthCoach

  • Freelance UX Designer, Nov 2024 - Mar 2025

 

Lux Photography Studio

  • UX Designer and Copywriter, Sep 2023 - 2024

  • Sales and Marketing Coordinator, Jan 2023 - Sep 2023

 

Bank of Montreal

  • Customer Service Representative,  2022

Skills

  • UI/UX Design • Wireframing and Prototyping  • Web Design • Brand Strategy • User Flows • High-fidelity Prototyping • Developer Hand-off • User Testing • Cross-platform Design (Mobile, Desktop) • E-Commerce Platforms • B2B SaaS • Conversion Optimization • UX Research • Content Creation • Figma • SEO • Competitive Analysis 

bottom of page