Market
Focus on digital phonographic royalties (streaming) – a rapidly growing market.
Platform
Blockchain for security and transparity.
User Research
MVP Validated with target audience through user research (interviews, instagram pools) and market research .
Information Architecture
Wireframes and Hi-fidelity prototype focused on user needs, mental models and scalability.
The opportunity
On one hand, emerging artists need funding to grow and advance their careers.
On the other, established artists seek more financial independence from demanding show schedules as they mature in their journey.
At the same time, fans are eager for meaningful ways to support the artists they admire.
Meanwhile, the global digital music market is booming—generating over $40 billion annually—creating a prime opportunity for innovation.
This environment offers fertile ground for a solution that connects emerging artists with fan-driven funding, while enabling established artists to earn passive income from their creative work.
TRANSCENDING THE INDUSTRY
I designed the platform to feel familiar to the target audience by drawing inspiration from products they already use—structuring the marketplace like an e-commerce platform and the wallet feature like a banking app.
Ichello Music Arts.
A New Era For Musical Royalties
Ichello Music Arts is a groundbreaking NFT marketplace that offers fans a unique opportunity to become active participants in the music industry. By purchasing NFT royalties, fans can directly support their favorite artists and earn a share of their future success. This innovative approach not only empowers emerging musicians but also provides fans with a tangible way to connect with the artists they admire.
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Platforms
Web (Responsive)
IOS
Android
My Role
UX Designer
UX Researcher
Product Strategy
Deliverables
Figma Prototype with
Responsive Web Design
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To address this, we strategically focused on growing artists in need of funding. By prioritizing these artists, Ichello aimed to cultivate a fanbase that was primarily motivated by supporting their favorite musicians rather than purely financial gains. This approach allowed the company to establish a foundation for future growth with larger artists.
Figma
Prototype
The Marketplace
Easy to use?
After testing with the target audience, we found out the purchases were made much faster than before, and the clients were able to use it without support.
The user experience was approved!
The Challenge
As Ichello entered a new market, it encountered challenges stemming from the unfamiliarity of NFTs, particularly among the target audience for its minimum viable product (MVP).
The platform will be the beginning of Ichello's new era. We loved it!
Bruno Perdigao, CEO
