CadaCanto.
Conquering the Architectural World
CadaCanto is a Blumenau-based architectural firm dedicated to transforming your home into a haven. Nestled amidst the vibrant growth of Santa Catarina, Brazil, they strive to create spaces that are both innovative and heartwarming. Their goal is to translate the client's vision into a reality that feels uniquely theirs, down to every last detail. CadaCanto – a name that speaks to the personal touch they bring to every project.
Platforms
Web (Responsive)
IOS
Android
My Role
UX Designer
Branding Strategist
UX Researcher
Deliverables
Website built in Wix Website Editor (to give the owners autonomy)
Brand Guidelines
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The Challenge
The challenge was clear: create a brand identity and website for CadaCanto, a fledgling architectural firm, within a tight deadline. With limited resources, I needed to design a digital experience that not only reflected their vision but also attracted potential clients. The goal was to create a website that was visually appealing, easy to navigate, and effectively communicated CadaCanto's unique approach to home design.
The Brand
The website and brand identity expressed exactly what we hoped. We're really proud to have a great live portfolio to show our prospects!
Nathalia Nitsche, CO- FOUNDER
The choice of earthy tones for the CadaCanto brand is strategic and multifaceted. It's designed to convey several key messages:
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Comfort and Trust: Earthy colors, like those found in nature, evoke feelings of warmth, security, and reliability.
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Connection to Nature: By using earthy tones, CadaCanto aligns itself with nature. This connection suggests a commitment to sustainable design principles.
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Sophistication and Expertise: While earthy tones are often associated with warmth and comfort, they can also be used to create a sophisticated and elegant aesthetic. This combination conveys a sense of professionalism and expertise, positioning CadaCanto as a high-quality architectural firm.
Color Palette
CadaCanto is an architectural firm with a clear purpose: to transform houses into homes that reflect the individuality of each client. With a mission to simplify people's daily lives and convey their personalities in their surroundings, CadaCanto strives to create spaces that go beyond aesthetics, promoting well-being and affection. The company's vision is ambitious, including participation in events like CASACOR, business expansion, and building a strong team. CadaCanto's values are fraternity, affection, and the creation of homes that transcend the mere concept of environment, translating the essence of each person into a unique and welcoming space.
Mission, Vision, Values
The choice of typography for the CadaCanto brand was made to reflect the office's modern and minimalist personality. The selected fonts, Blacker Sans Text and Inter, convey the brand's essence through their characteristics.
The combination of Blacker Sans Text and Inter creates a visual hierarchy in the brand, with the first being used for titles and elements that need to stand out, while the second is used for running text and secondary information. This combination ensures clear and efficient communication, in addition to strengthening CadaCanto's visual identity.
Typography
Modern and Minimalist Design:
The website reflect the brand's modern and minimalist aesthetic, using clean lines, simple layouts, and a limited color palette.
Focus on Projects and Portfolio:
Given CadaCanto's architectural focus, the website is prominently featuring their projects and portfolio. With high-quality images and detailed descriptions to showcase their work.
User-Centric Navigation:
The navigation is intuitive and easy to use, allowing visitors to quickly find the information they need. With clear labels, a search function, and a sitemap.
Strong Call to Action
A clear and compelling call to action to guide visitors towards the desired outcome, that is contacting the firm. A prominent button and a well-placed contact form.